Category Archives: Soap Box

Good Question McDonalds, “Where does breakfast come from?”

McDonalds has raised a good question “Where does breakfast come from?” Unfortunately, they didnt answer the question in their latest commercial. 

Well, I know where breakfast comes from; I know that less than two percent of America’s population is working to put food on the table and into every McDonalds restaurant.

I don’t know what percentage of McDonalds food products are made up of American grown agricultural products or what percent is foreign. What I do know is that the organization launched a huge campaign earlier this year talking about how great their American producers of beef, lettuce, and potatoes are.

Watch the commercial.

Now, where does breakfast come from? From the fields, farms, and processing facilities across the country to feed you? Nope, from some made up fairy tale land of wheat fields and a restaurant according to the story line of the commercial.

Would someone please explain to me the marketing plan behind this commercial? If this organization just spent gobs of money on improving their image and their use of American agricultural products, why doesn’t the story line of this commercial say there are some farmers in Washington that grow the wheat that is in the biscuit you are about to eat. Hog producers in the Midwest working hard everyday to ensure that they are caring for their animals to produce a high quality product that is nutritious and delicious. The cheese and milk that you consume is likely to be produced right here in California, as your home state is the number one dairy producing state in the country (the car in the commercial has California plates). And let’s talk about those eggs, a chicken farmer has laying hens likely in Pennsylvania that are raised with their soul purpose to provide you with a high protein food source. Orange juice that is as bright as the sun is likely to come from the sunshine state of Florida. We should thank the farmers who feed us, clothe us, and give of themselves unselfishly as an unrecognized public servant.

Yes, farmers and ranchers are out to make a profit on an operation, but doesn’t everyone want a paycheck at the end of every pay period? This is a whole other topic that I will save for another Soapbox blog.

Why did McDonalds not again improve the image of their American producers of the highest quality agricultural products?

My opinion: McDonalds needs to figure out a solid public relations campaign that would allow for consistent messaging to all of their publics. Not a message that supports the Human Society of the United States (HSUS), and the American farmers and ranchers whose operations are fighting against this organization. Why is McDonalds just not telling the real story of where their products come from? It would assist their target publics or consumers knowledge of food production and then just maybe, they will be able to really answer the question of “Where does breakfast come from?”

Sorry McDonalds, count me out on enjoying your food from this point on. I will eat it if I have to, but I will not consciously make the choice to indulge in your poor marketing schemes and inability to stand on your own feet as a major U.S. based restaurant. 

Nom Nom...Thank You American Farmers and Ranchers who made this food possible.

R-E-S-P-E-C-T Agriculture

As a blogger, a user of social media, a disseminator of agricultural news and information, a student, and a human I value respect.

Respect by definition is a feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements. Or it can be used as a verb instead of a noun, meaning to admire (someone or something) deeply, as a results of their abilities, qualities, or achievements.

Now, what I take that mean in real life is to give people a chance to speak their part, opening doors for others when they have ten children and a shopping cart, letting other express their emotions as need be, and whatever else that parents instilled into me as a sign of respect.  Agriculturally speaking, I respect the land by not treating it like dirt, I respect my animals by ensuring that their health, nutrition and care is to the highest standards, I respect the safety of others who may have to deal with my small agricultural operation by maintaining fences, keeping creeks and spring clean and fenced for erosion purposes, take down unnecessary brush, trees or other fire hazards, maintain our road, and the list goes on and on. And at the current moment, all of this credit goes to my amazing Mother, but in reality that what we are all striving for right?

One of the greatest rights that this country has given us as American citizens is the right of free speech. This right is one that I value to the highest level of governmental rights. Those of you who know me well or those of you who don’t and have read a few posts probably have guessed that I am strong headed and I am going to tell you how I see it. I have been told by a past employer, that I could work on being a little less harsh and padding the truth a little when the situation call for it. But I see it as the truth is the truth, so call it like it is.

Now the truth in my opinion may be complete different from yours, or anyone else’s for that fact, but I like to at least think I will give just about anyone the opportunity to explain how they see a situation.

Yet in the popular press, and those with other opinions about modern agriculture and the society that is built upon it (meaning modern agriculture) are being completely disrespectful to those who are involved in the numerous industries are feeding, clothing, and supporting basic life for them.

Examples: February 11th Many Moods of Vince Daniels Radio Show—where Dr. David Daley of CSU Chico engages in a conversation with a vegetarian and vegan. Listen to the conversation from minute 97:00 to the end of the show; it is long, but worth the listen.

The second example is of a agriculture communicator from Ohio who was repeatedly disrespected by a employee of Chipolte in an effort to show her that the picture she was “framing” to 8th graders was false.

I will keep saying it, but I believe it:

Food is a personal, and emotional choice, with that I hope we all remember respect is key to understanding other peoples’ views on the world, agriculture, and food.

Becker Place--Union, Oregon. The Becker family has worked dilligencently to control the water, cattle, and ground in this area. It looks better and better every year, with the return of wild life, and even a few white face cows are present.

Soap Box–Sorry!

Just had the thought that well I should really be working on my thesis, I just need to write three pages today and I will feel so accomplished. Today’s blog post is laced with my opinion, little facts, so please read the article and make your own decisions.

FACT:

Today at 10:30am the Humane Society of the United States (HSUS) will be releasing photo and video footage of animal abuse in a factory farming situation. Reminder: HSUS is not your local shelter, SUPPORT your LOCAL shelter! Keep your eyes open for this story.

I am interested how this will be fought or dealt with.

OPINION:

First article of the day to read: Chicago Tribune’s coverage of new legislation that did not pass in Florida, but we will be brought to lawmakers in Nebraska and Iowa. This legislation would make it a crime for undercover investigators, such as HUSU, PETA, ALF, Mercy for Life to conduct these type investigations without knowledge or consent within agriculture.

Side note: If these people find a problem, get the proof, get out, and work to correct the situation if there really are animals or people for that fact suffering.  

FACT: Oregon and wolves, same story different day, right?

OPINION:

Sorry to my loyal readers, this is an issue greatly affecting my home state, family, friends, and agriculture. The latest article by Oregon Cattlemen’s Association (OCA) President Curtis Martin was released yesterday in the Oregonian.

Martin makes some valid statements, and comments that are very unique to the situation in Oregon. The state of Oregon is what I would term to be “fragile”, and you have to handle the state and environmental issues very carefully. Martin’s comments discuss Oregon cattlemen’s impact on the states economy, environment, and dedication to stewardship.

 Side note: I think our society; much less this one state takes things to a whole new level of sensitivity. 
 

My sister is a character! It was funny, but is this really a laughing matter?