Category Archives: Agriculture

Wordless Wednesday: Tour

To everyone that is partaking in the Northwest Hereford Tour this week, I am jealous. Fall might be my favorite season, and it certainly it is shaping up to be an amazing week to be out looking at some of the finest ranches in the west. 

So here is a flashback photo to the first week in October in 2011. Charles and my sister and I took the afternoon to look at cows, and the views were stunning.

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What we wouldn’t give for some snow to be falling on the Wallowas this week.

Wordless Wednesday: Future

This little lady as I keep calling her, or better known as X54 has picked up quite a few likes on my Facebook profile. So I thought I would share her over here as well. 

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Check out Chandler’s sale page for sibs of this heifer, while she isn’t for sale, there are others in the pen that are just as striking. And the sale ends tomorrow!

Simply, Why is the Beef Industry Important

Simply saying it, why is the beef industry important? A recent conversation with an industry peer challenged me to state my opinion of this question. 

Preservation and utilization of natural resources, producing lean beef and critical by-products, stimulating rural and urban economies and continuing a family heritage for the next generation are the simply points why I am passionate about the beef industry in the U.S. and around the world.

Our planet is comprised of numerous diverse ecosystems; within those systems are multiple ways to manage the natural resources while cultivating products that further a modern society. Cattle are a tool for management systems that allow rangelands, other grasslands and feedstuffs to be converted to valuable lean beef, while producing by-products that are base element in numerous everyday products.

Beef is my favorite protein that helps me maintain a health lifestyle, and is a component in so many of my favorite products and critical items that could save my life if needed. Nothing is wasted, and every resource that was used to create the nutritious beef or the by-product continues on in the cycle of life.

In my travels throughout the country, I have seen rural communities thriving and major ports shipping beef products all over the world. The common factor that connects all of us is the the success in the beef industry. When downtown districts are thriving in rural America, you know there are good things going on down the chain. In good times, or bad, the cattle business is continually turning dollars back in our economies.

Beef product has also been my family’s livelihood for nearly 130 years. The original goal was to provide beef to the gold miners during the gold rush in the late 1800’s it turned into a lifestyle that has raised six generations, thousands of head of quality Hereford cattle and preserved the land for generations to come. At the end of the day, all of my goals come back to the ranch. I want to have a career furthering agriculture and the beef industry while raising a family that gets to experience life around livestock and the people that make the industry so great.

My passion for the beef industry comes from a long line of ranchers, but my education and experiences have continued to show me that we can raise beef that fits the environment and meets customer demands. Now, I challenge you to share you opinion about why the beef industry is important to you.

My best days are spent looking at good Hereford cows.

Spring calving cows at the ranch in Baker, Oregon. 

Western Wildfire Season

Wildfires in the west are part of the normal summer activities.

Hazy days are closed by smokey sunsets. We are taught from a young age to be cautious. Smokey Bear is a part of everyday life as much as a childhood teddy bear. Sights and sounds of US Forest Service, BLM, state and private contractors fire trucks and rigs are normal. The repercussions of these fires devastates the land, animals, lives and the families that make a living from the land.

The impacts, the stories and discussions that one could have about the impact of fire could host conversations for days. Some are positive, and others are negative. Understanding that fire impacts peoples live is one of the hardest for many to grasp. As hard as it was for people to understand why farmers and ranchers could not act quick enough in the fall of 2013 during the Storm Atlas in southwestern region of South Dakota.

A friend who is an ag teacher, ranchers wife and now fire volunteer on the Buzzard Complex had this to say about what we she was witnessing.

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The fire as of Sunday was larger in land area than Multnomah County, which is home the largest population in the state. 

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There are dozens of other large fires burning in the west. National media outlets are picking up the stories, but they are focused on the million dollar homes in a resort town, rather than the stories of those who make a living from the land.

Stay safe out there and enjoy your summer. Thank you to all of the volunteers, contractors and fire fighters working to control this rapidly moving summer of flames.

Picture from a look out point in the Grand Ronde Valley I took this weekend when we were riding. You can see the smoke socking in the valley and moving through the region.

Picture from a look out point in the Grand Ronde Valley I took this weekend when my Mom and I were riding. You can see the smoke socking in the valley and moving through the region.

Everyday is a Reason to Celebrate

 

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 Everyday is a Reason to Celebrate American and World Agriculture.

This morning commute to work was not from the west, but from the east. Running late as usual, it didn’t matter, the hour drive in front of me could wait for a shot like this. The dramatic sky surrounding the fields of this years crops in the Grand Ronde Valley was amazing this morning. The timing if this sunrise couldn’t have come at any better of a time than today as it is National AG Day.

Remember, that we have been officially celebrating National AG Day since 1973, while every aspect of our lives involves a form of agriculture each and everyday. From the toothpaste that you brush your teeth with every morning to the pillow you lay your head on all are made possible from hardworking, dedicated, responsible farmers and ranchers.

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What Really is a Scarecrow?

What really is a scarecrow? 

By definition a scarecrow is an object, usually made to resemble a human figure, set up to scare birds away from a field where crops are growing. Or the informal definition is a person who is very badly dressed, odd-looking, or thin. The archaic definition is an object of baseless fear.

So why would Chipotle use such strong imagery of a coward for their latest fall ad campaign attacking animal agriculture? I have no idea, other than they were out to describe what the organization is out to do, create “baseless fear” into the American food supply. Even Mashable agrees with my opinion of this latest marketing gimmick by Chipotle.

While I do give kudos to the new Chipotle advertising campaign — it’s gorgeous. The art, the music and the campaign are well done. But what does it do, increase hysteria about the safest food supply and animal husbandry practices in the world? Below are are few additional links about the Chipotle ad that you may find interesting.

Following my late to the conversation blog post about the ad, is the latest commercial from Cheerios that I saw as I opened a browser to my favorite Texas Country radio station last week made me revisit my blog. Instantly, I thought either the Red Dirt Rebel is now supporting Chipotle, which is fine for them, but not me… I settled back into my chair and watched the whole commercial without jumping to any more conclusions. I was surprised to discover that Cheerios was using the same type of animation imagery to describe the “goodness” of their multi-grain breakfast product.

What are you thoughts on this type of imagery to market food products? What is Cheerios trying to accomplish through this ad, are they targeting a specific demographic of consumers or is their something else in the works?

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Wordless Wednesday–Junior National Season

It’s one of my favorite times of the year–Junior National season! I should probably grow up, but I love youth events!

I had a great time experiencing my first Angus junior national. The professionalism of that program is bar none. This week the American Royal facility is full of those gorgeous white faced Herefords. You can not go wrong with the quality of people, variety of junior activities and opportunities to stick one throughout the week of a Hereford junior national.

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Photo from opening session last night.