Monthly Archives: October 2013

What Really is a Scarecrow?

What really is a scarecrow? 

By definition a scarecrow is an object, usually made to resemble a human figure, set up to scare birds away from a field where crops are growing. Or the informal definition is a person who is very badly dressed, odd-looking, or thin. The archaic definition is an object of baseless fear.

So why would Chipotle use such strong imagery of a coward for their latest fall ad campaign attacking animal agriculture? I have no idea, other than they were out to describe what the organization is out to do, create “baseless fear” into the American food supply. Even Mashable agrees with my opinion of this latest marketing gimmick by Chipotle.

While I do give kudos to the new Chipotle advertising campaign — it’s gorgeous. The art, the music and the campaign are well done. But what does it do, increase hysteria about the safest food supply and animal husbandry practices in the world? Below are are few additional links about the Chipotle ad that you may find interesting.

Following my late to the conversation blog post about the ad, is the latest commercial from Cheerios that I saw as I opened a browser to my favorite Texas Country radio station last week made me revisit my blog. Instantly, I thought either the Red Dirt Rebel is now supporting Chipotle, which is fine for them, but not me… I settled back into my chair and watched the whole commercial without jumping to any more conclusions. I was surprised to discover that Cheerios was using the same type of animation imagery to describe the “goodness” of their multi-grain breakfast product.

What are you thoughts on this type of imagery to market food products? What is Cheerios trying to accomplish through this ad, are they targeting a specific demographic of consumers or is their something else in the works?

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Wandering the Country Side

 

They say you don’t get to choose your family,
and for that I am thankful everyday.

I have been blessed beyond measure to have not one, but several amazing cow families (cow joke!). These families have not only opened doors for me, but have taught me more about the industry and myself than I could have ever imagine.

 

I had a great trip to Idaho this weekend, but it was kicked off my Mother bringing the ladies home from the ranch. The calves look awesome and it doesn’t get much better than having an amazing family who is always looking out for us and sent her home with a set of calves that are ready to head into the fall. Followed by an excellent sale and time spent with people made my cheeks hurt from smiling. The four hour drive home took more like ten, and that was just fine. Reading a book to Kalli and getting to laugh with some of my oldest friends make this one of the best weekends in a long time.

 

Here are few snap shots from a fast 660 mile weekend.

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Closure on a great day.

Closure on a great day.

 

The evening view.

The evening view.

 

Focus.

Focus.

 

Durbin Creek Ranch fillies

Durbin Creek Ranch fillies