Monthly Archives: August 2012

Wordless Wednesday–Diploma

My diploma finally arrived!

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Wordless Wednesday–It’s Official

 

It’s official, I am done with grad school! I am regretting not walking last weekend, but my fabulous committee chair tagged me in my a photo on Facebook of my name and thesis title in the program.

Thank you Dr. Meyers! 

Have questions about agricultural commodity blogging trends, let me know!

It’s Official!

 

 

 

Talking in Consumer Terms

It is no secret; I am working for a PR agency. Our client base is agricultural organizations; my focus is on the animal health world. I took this job due to the fact I could combine my passion for the cattle industry and communications every single day.

Now, let’s get this straight, all of my opinions are my own on this blog. I have gained access and knowledge to many more resources, but as you have noticed I haven’t had the time to blog a lot recently. Work has kept me really busy.

I wanted to share a few resources about talking with consumers, these resources come from studies I had heard about, but I hadn’t the slightest idea of where to start searching for them. Seeing that most Americans (I mean like the other 99 percent of the population) is three to four generations removed from the farm or agricultural production having the ability to connect and articulate with consumers is becoming harder. These two studies showcase terms that consumers like, and can easily relate too.

Below is page from one of the studies that I found highly interesting, and I reference it every single day.

Capturing the Shipper Mindset-Merck Animal Health

The Consumer Mindset-Merck Animal Health

 

I hope this helps when you are talking with consumers, let me know if you have any questions! 

Year One

Well one year ago, I was sitting in Lubbock, Texas at Texas Tech University working on my master’s degree. One of my agricultural communication classes required that we blog for the class, I had already started a blog, but I hated it. I didn’t like my layout, it was unprofessional and I just wasn’t comfortable blogging.

Following that class, I got started writing my thesis about blogs use by agricultural organizations. Needless to say I got over my fear of blogs.

Drumroll…my top five blog posts are…

  1. I Wont Ever Eat Chipotle With Willie…or anyone for That Fact…Again
  2. Pink Slime, For Me Please-Facts for All
  3. My Who’s Who of Agricultural Social Media
  4. Oregon Wolf Education
  5. Good Question McDonalds, “Where does breakfast come from?”

The top two posts were hot topics in the media this year. I will be honest, these topics were so hot at the time and I didn’t have time to put together a solid blog post, so I did what I am good at…I provided resources. These resources were from highly credible people and others who were very active with these media discussions. I also made sure to continually update posts with the latest information that I found. This is something that all of my thesis research pointed out that blog authors don’t do. I hope that some of you found these posts as valid resources.

The blog post that I am the most proud of and I will continue to stand by is Good Question McDonalds, “Where does breakfast come from?” I could not stand the McDonald’s #MeetTheFarmers and #McDStories PR campaign, you can argue both sides of this campaign, but I couldn’t handle it.

There was some great discussion that started with these posts, and I have liked seeing what people are searching for and being driven to my blog.

Thanks for reading! 

I can’t say I have been the best blogger, but it has been a good year!