It is no secret; I am working for a PR agency. Our client base is agricultural organizations; my focus is on the animal health world. I took this job due to the fact I could combine my passion for the cattle industry and communications every single day.
Now, let’s get this straight, all of my opinions are my own on this blog. I have gained access and knowledge to many more resources, but as you have noticed I haven’t had the time to blog a lot recently. Work has kept me really busy.
I wanted to share a few resources about talking with consumers, these resources come from studies I had heard about, but I hadn’t the slightest idea of where to start searching for them. Seeing that most Americans (I mean like the other 99 percent of the population) is three to four generations removed from the farm or agricultural production having the ability to connect and articulate with consumers is becoming harder. These two studies showcase terms that consumers like, and can easily relate too.
Below is page from one of the studies that I found highly interesting, and I reference it every single day.
Capturing the Shipper Mindset-Merck Animal Health
The Consumer Mindset-Merck Animal Health
