Everyday is a Reason to Celebrate

 

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 Everyday is a Reason to Celebrate American and World Agriculture.

This morning commute to work was not from the west, but from the east. Running late as usual, it didn’t matter, the hour drive in front of me could wait for a shot like this. The dramatic sky surrounding the fields of this years crops in the Grand Ronde Valley was amazing this morning. The timing if this sunrise couldn’t have come at any better of a time than today as it is National AG Day.

Remember, that we have been officially celebrating National AG Day since 1973, while every aspect of our lives involves a form of agriculture each and everyday. From the toothpaste that you brush your teeth with every morning to the pillow you lay your head on all are made possible from hardworking, dedicated, responsible farmers and ranchers.

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What Really is a Scarecrow?

What really is a scarecrow? 

By definition a scarecrow is an object, usually made to resemble a human figure, set up to scare birds away from a field where crops are growing. Or the informal definition is a person who is very badly dressed, odd-looking, or thin. The archaic definition is an object of baseless fear.

So why would Chipotle use such strong imagery of a coward for their latest fall ad campaign attacking animal agriculture? I have no idea, other than they were out to describe what the organization is out to do, create “baseless fear” into the American food supply. Even Mashable agrees with my opinion of this latest marketing gimmick by Chipotle.

While I do give kudos to the new Chipotle advertising campaign — it’s gorgeous. The art, the music and the campaign are well done. But what does it do, increase hysteria about the safest food supply and animal husbandry practices in the world? Below are are few additional links about the Chipotle ad that you may find interesting.

Following my late to the conversation blog post about the ad, is the latest commercial from Cheerios that I saw as I opened a browser to my favorite Texas Country radio station last week made me revisit my blog. Instantly, I thought either the Red Dirt Rebel is now supporting Chipotle, which is fine for them, but not me… I settled back into my chair and watched the whole commercial without jumping to any more conclusions. I was surprised to discover that Cheerios was using the same type of animation imagery to describe the “goodness” of their multi-grain breakfast product.

What are you thoughts on this type of imagery to market food products? What is Cheerios trying to accomplish through this ad, are they targeting a specific demographic of consumers or is their something else in the works?

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Wandering the Country Side

 

They say you don’t get to choose your family,
and for that I am thankful everyday.

I have been blessed beyond measure to have not one, but several amazing cow families (cow joke!). These families have not only opened doors for me, but have taught me more about the industry and myself than I could have ever imagine.

 

I had a great trip to Idaho this weekend, but it was kicked off my Mother bringing the ladies home from the ranch. The calves look awesome and it doesn’t get much better than having an amazing family who is always looking out for us and sent her home with a set of calves that are ready to head into the fall. Followed by an excellent sale and time spent with people made my cheeks hurt from smiling. The four hour drive home took more like ten, and that was just fine. Reading a book to Kalli and getting to laugh with some of my oldest friends make this one of the best weekends in a long time.

 

Here are few snap shots from a fast 660 mile weekend.

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Closure on a great day.

Closure on a great day.

 

The evening view.

The evening view.

 

Focus.

Focus.

 

Durbin Creek Ranch fillies

Durbin Creek Ranch fillies

 

Wordless Wednesday–Junior National Season

It’s one of my favorite times of the year–Junior National season! I should probably grow up, but I love youth events!

I had a great time experiencing my first Angus junior national. The professionalism of that program is bar none. This week the American Royal facility is full of those gorgeous white faced Herefords. You can not go wrong with the quality of people, variety of junior activities and opportunities to stick one throughout the week of a Hereford junior national.

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Photo from opening session last night.

A Cattlemen’s Prayer

The cattle industry is in an interesting time, the generations removed from agricultural practices are questioning cattle producers freedom to operate. The usual discussions are still there for the industry of high input prices, cattle prices that are a constant roller coaster, drought throughout much of the country, while other areas are dealing with mass amounts of standing water. The test and trails of this business and lifestyle are often more than average person wants to deal with, although the majority of cattlemen and women throughout the country would never trade in their way of life for anything else.

A friend, industry advocate and entertainer sent this song my way last last week. She sent it over for my listening pleasure, and instantly knew I needed to share this great piece.

I am simply giddy over it. Titled A Cattlemen’s Prayer — how couldn’t I be. No matter your take on religion, the song will surely give you chills and hopefully cause to you stop a minute and say a prayer for the lifestyle and dedication it takes to be involved in the American cattle industry.

A Cattlemen’s Prayer is by Take Two Productions, LLC., Cara Ayres & Beth Schreiber, and Duane Chandler 45th Parallel Studios.

Two years ago at Christmas, Duane had us listen to Cara and Beth’s latest recording — Perfect Temple — which was written for the Special Olympics Montana focused around the amazing Temple Grandin. Take a listen at this neat song!

If you have any questions about the work done by  Take Two Productions, LLC., Cara Ayres & Beth Schreiber, and Duane Chandler 45th Parallel Studios do not hesitate to jump over to their webpage and contact them.

Cara and Beth of Take Two Productions, LLC.

Cara and Beth of Take Two Productions, LLC.

Happy listening, and don’t forget to say a prayer for the American cattle ranchers. 

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Wordless Wednesday — American Agriculture

Celebrate America’s independence with all of those involved in American Agriculture. We all have the freedom to choose what we eat and to utilize production practices that are the best for our farms, ranches, animals, crops, families and businesses!

It’s a great country we live in!

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Thanks Kim for letting me use your amazing photo!

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